Even with the best email campaigns and the most loyal customers, you’re still likely to see people unsubscribe from your email list. So email acquisition is something you should always be doing.
Your best strategy for convincing customers to give you their email address is to run acquisitions in a variety of locations and to use customized messaging to keep them motivated to participate.
On Social Media
If you’re running an email acquisition campaign, make sure to put it up on your social media pages. Link to your email sign-up page in a social post.
Give Them A Reason To Sign Up
People aren’t going to hand over their precious email address without a good reason. Sometimes offering them direct access to your coupons and and latest ads is enough. Offering them a special discount is even better. Sometimes offering a free item or service for signing up is the most effective. You can even do a special prize giveaway or contest sign-up to motivate people.