Getting your audience to open your email is one thing. But how do you know if it lead to increased sales? Click-throughs are an important element of conversions. And they’re often one of the best ways to know if your email campaign was successful.
We’ve covered A/B testing for better email open rates. Now let’s talk about testing your click-through rate. There are many ways to A/B test your click-through rates. This month, we’ll cover promos.
If you’re running two or more similar promotions at the same time, you can swap them out in an A/B test to see which promo or brand generates more interest for your audience.
For example, Cabot, Valspar and Rust-Oleum Restore are all running a $10-off-per-gallon promo during May. Try switching out the product brands for an A/B test and see which brand lead to more click-throughs. Will Valspar be a bigger hit with your customers, or Cabot?
Of course, you can’t measure your click-through rate if you don’t have a link in your email for them to click. Make sure it links to something relevant. In the case of A/B testing promos, set up a landing page for the two brand promos you’re A/B testing and link to it in the email.
As always, make sure you track your results. By better knowing your audience, you'll get more engagement and more sales.