Marketing Copywriter

HIVE Strategy

2022 - Present

  • Researching, conceptualizing, writing, and editing marketing content for web, digital, social, email, video, and ad campaigns.

  • Analyzing and creating content to improve SEO.

  • Working collaboratively with the team and clients to brainstorm concepts and coordinate content.

Marketing Communications Consultant

Freelance

2018 - 2022

  • Coordinated the design, written copy, and publishing of various marketing materials including websites, print & digital ads, social media channels, and emails.

  • Worked closely with clients to create communications strategies that successfully achieved their goals.

  • Performed SEO and social media management for clients to increase their overall reach and engagement.

Marketing Copywriter

Tyndale Advisors

2015 - 2018

  • Wrote compelling copy for B2B and B2C channels including social media, web, email, print, video, broadcast, direct mail, and special events.

  • Standardized style guidelines for voice, tone, and written style for 16 unique brands.

  • Collaborated with clients, designers, brand managers, and stakeholders to create integrated marketing campaigns that increased overall sales.

  • Edited all marketing materials for grammar and brand consistency.

Communications Specialist

University of Oregon Foundation

2010 - 2012

  • Launched the UO Foundation’s social media presence and managed all social media channels.

  • Wrote and designed all communications materials for the UO Foundation, including social media, newsletters, advertisements, speeches, website, internal portal, and annual reports.

  • Worked closely with the UO Foundation CEO, Board of Trustees, subject matter experts, and University of Oregon alumni to increase donations and further the university’s goals.

Reporter/ Photographer

KMTR News

2006 - 2007

  • Reported daily news stories on a wide variety of topics under tight deadlines.

  • Established KMTR’s first Coos County News Bureau and developed more than 100 contacts with subject matter experts in the Coos County area.

  • Interviewed subjects on-camera, managed logistics, and gathered information for enterprising news stories.

  • Recruited, trained, and managed a team of reporters, editors, sound engineers, and anchors.

  • Developed story ideas and conducted interviews.

  • Recorded voice-overs and presented for live news.

  • Produced two live news shows per week.

News Director, Reporter, Anchor

KWVA 88.1 FM

2004 - 2006